英国FSA（Financial Services Authority)は、ビジネスを行ううえでの11のプリンシプルを発表している。こちらも肝に銘じたいものばかり。Integrity（高潔性）が最初に来るのはさすが。
FSA 11 Principles of Business
1. Integrity - A firm must conduct its business with integrity.
2. Skill, care and diligence - A firm must conduct its business with due skill, care and diligence.
3. Management and control - A firm must take reasonable care to organise and control its affairs responsibly and effectively, with adequate risk management systems.
4. Financial prudence - A firm must maintain adequate financial resources.
5. Market conduct - A firm must observe proper standards of market conduct.
6. Customers’ interests - A firm must pay due regard to the interests of its customers and treat them fairly.
7. Communications with clients - A firm must pay due regard to the information needs of its clients and communicate information to them in a way which is clear, fair and not misleading.
8. Conflicts of interest - A firm must manage conflicts of interest fairly, both between itself and its customers and between a customer and another client.
9. Customers: relationships of trust - A firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgement.
10. Clients’ assets - A firm must arrange adequate protection for clients’ assets when it is responsible for them.
11. Relations with regulators - A firm must deal with its regulators in an open and co-operative way and must disclose to the FSA anything relating to the firm of which the FSA would reasonably expect notice.